PETA's New Campaign

I didn't know where to begin with this blog until I came across this new campaign by PETA. In attempts to create awareness around animal rights, members of PETA have decided to strip down. 
However, while women are fighting for sexual liberty and sexual equality, in my mind this campaign does nothing but establish the objectification of women. Comparing women to animals and selling sex in the name of their cause.
It seems to me ironic that a feminist organization like PETA (fighting for the rights of animals) is exploiting women in the process. Makes you wonder how much other feminist campaigns are willing to exploit others in the name of their cause?

http://www.calgaryherald.com/life/PETA+naked+campaigns/5443807/story.html